World domination through coins, How the Masks play Politics
Long-term Plan, Eliminate barter
The primary followers of the god Phidas are nicknamed "Phidas' Masks" or simply the Masks believe that the best way the best way to increase Phidas' power and influence is to eliminate all barter, or at least eliminate barter as much as possible. They want all taxes to be paid for in coins, all labor to be paid for in coins, and all goods be paid for in coins.
Scarterran haggling scene by Zeta Gardner
Short Term Goal: Stay alive
The Masks are concerned that the fact that 1) they are generally unpopular and 2) they are known to have stores of coins means they are likely to be robbed...or worse. At the very least they want to be a porcupine. A porcupine might not be able to defeat a predator, but anyone who slays a porcupine is going to suffer horrible injuries, so most predators leave porcupines alone. The Masks are well-known for fighting with cloak and dagger tactics, but they are not wholly opposed to fighting with swords and lances from time to time. Most Mask temples make it a point to finance and train a small cadre of elite holy warriors collectively called the Order of Phidas' Shield. The Masks don't expect to be able to dominate their rivals with brute force. Their goal is to make sure that if order breaks down, Phidas' temples do not look like easy targets. They want to project just enough strength that in the event of a military crisis they can buy some time to assess the situation. Then they will pledge their warriors towards whichever faction seems most likely to win. They won't hesitate to switch sides if they need to. The Masks' fighting men and women represent a big stick to deter would-be attackers. The Masks also wield a big carrot."The Masks love to give coins and food to help the downtrodden...as long as lots of people are looking at them and praising Phidas' name. No skin off my nose, I'll praise any of the Nine if their servants are giving me stuff." -Havro the peasant farmer

Portrait of Niccolò Machiavelli (public domain) by Santi di Tito
If Niccolò Machiavelli was a Scarterran, the Masks would surely have tried to recruit him. Machiavelli believed that a ruler can be simultaneously feared and loved by the masses, but if you could only pick one, fear is a more reliable method of control. But if you can't be loved, at least make sure you are not hated.
Phidas is not a popular god with the peasanty, and most Masks have accepted that nothing they do will do will convince the masses to love Phidas, but they want to at least make sure that the masses don't hate Phidas (and by extension they don't hate Phidas' loyal servants). To that end, the Masks sponsor numerous public charities to help the poor and downtrodden, loudly and publicly.
Medium Term Goal: Win over the local rulers
If the Masks have the support of high level nobles, they can nudge the rulers to impose policies which discourage barter and if the Masks are on the side of the local powers that be, it's a lot more difficult for people to attack and rob them. Win-win.The Masks will use any combination of bribery, flattery, clever lies, or veiled threats to try to get a foot in the door of the local powers that be. A typical Mask spends almost as much time kneeling before monarchs as he does kneeling before altars of Phidas.
In a perfect world, every Scarterran king or queen would have a trusted Mask advisor providing guidance. In practice, most Scarterran monarchs are at least a little leery of getting too close to the Masks, so they like to keep them at arms' length.
Execution
The Masks controls or at least influences most of Scarterra's banks and coinsmiths. They don't have much influence over Scarterran tax policy, but they would love to change this.
A lot of peasants pay their taxes in sweat, but not just any labor, very specific labor. "During the nineth month of the agricultural calendar, one man of each household much giveth to their lord five days of work in the hayfields." What if the lord only needs three days of help with his hay? What if he needs six days? What if he wants the peasants to chop firewood instead? What if the peasants have to harvest their own hay at the same time. If all the lord's taxes are collected in the form of coins and all the peasant's labor is rewarded with coins, than everyone can get exactly what they want more efficiently.""The Lanterns tell spurious lies about our supposed cruelty and greed. Many believe the falsehood that principalities where the Masks hold influence impose harsher taxes on principalities where the Masks do not hold influence. We are not trying to increase taxes, we are trying to simplify taxes by making it all be in coins. I've seen the king's tax ledgers, one year fills a thick book. His majesty collects a mix of , fish, rye, wheat, reagents, hay, ceramics, coal, firewood, chickens and labor among other things. It takes a small army of merchants working for the king to convert these goods into things HIs Majesty can use.
"Wonderful idea! You can pay the peasants coins for their labor and agricultural goods and then take the coins right back from them in the form of taxes.. Veeeeery efficient." -Zajac of the Fumayan LanternsComponents and tools
One powerful tool that the Masks have to help them is vows and oaths. Most preindustrial Earth humans took vows and oaths very seriously, but Scarterran takes it even farther. Unlike Earth, Scarterran vows and oaths have mystical backing to them.It is widely believed that debts in Phidas' name will literally follow people into the afterlife. Few Scarterrans will refuse to take on their late parents debts if refusing to do so would trap their parents in a horrible purgatory. This means it's a lot easier to guarantee long distance financial transactions without modern communications technology. It's not foolproof, but it's a lot better than what medieval Earth bankers had to work with.Swearing an oath in the name of one of the Nine means there is a small but very real chance that the god or goddess will curse the mortal if they break their oath. Phidas is said to be especially fastidious about backing oaths. Medieval Earth bankers (much like 21st century Earth bankers), have to worry about their borrowers not paying their loans back or merchants not completing their end of the transaction. But in Scarterra after concluding a contract either verbally or in written form, a Scarterran can add the phrase "As Phidas is my witness". That means effectively you are saying, "I will invoke the displeasure of a god if I break my promise."
Masks wearing masks
A comment a reader once made suggested that the Masks would find it easier getting people to trust if they didn't wear literal masks all the time. Phidas' priests and priestess don't wear their masks all the time. It's part of their ecclesiastical uniform during formal holidays and when entering a temple, but wearing a mask is optional at other times They almost never wear their ceremonial masks when addressing a king or haggling out a financial deal with a potential client. They let the people they are dealing with look them in the eye and read their face. That said, most Masks have a good poker face and can put on a metaphorical mask when the situation calls for it.
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